I purchased my first crypto in 2015, but own Net.Art since 2009 already (e.g. www.muchbetterthanthis.com by Rafaël Rozendaal).

(Inter)Net Art turned out to be a precursor for NFTs. Here it was already introduced to have private ownership of a publicly displayed good: the URL is in your name, but by means of a signed contract 📝 you agree to keep the artwork, i.e. the website, public (which is how it ended up on Times Square).

Buying one of my websites is both an act of vanity and generosity.
— Rafaël Rozendaal at DLD conference '14

So there’s that 😉.

I acquired my first NFT early 2020 and now have a small collection ( 🖼️ https://gallery.so/Almar ). Through my previous experience with Net.Art the concept of NFTs and the value it represents was logical to me. The #rightclicksaveas meme obviously didn’t apply to me.

I surpassed 1000 days in Web3.0

I can hear you thinking: “Sure, anybody can say that!”. Well, I can. And I can prove it. Thanks to the blockchain it is verifiable: see the Etherscan transaction details of the acquisition of my first NFT.

And ever since I’ve been hooked. I made more acquisitions (I’m not a trader) and closely watched how different projects and standards evolved. I can now confidently talk to you about contracts, allowlists, tokenomics, utility, minting, airdrops, rollups, royalties, CC0 licensing, optimization, phygitals, hot wallets, cold wallets, community management, audits, PFPs, snapshots, traits, seasons, wearables and all the new things Web3.0 brings.

My Ready Player Me Avatar in a Pixelord – digital.fashion.princess “Punks Afloat” wearable

In Zen, the term ‘master’ is sometimes simply defined as ‘one who started before.’
— Jonathan J. Harris on 'Apprenticeship'

And of course, a lot of things stayed the same, so my Web1.0 and Web2.0 experience still holds it’s value. Over the years VIRVIE has been involved in many exciting digital projects. Here are some achievements that landmark the learnings.

adidas customer service chatbot, 2022

Through an internal role at adidas as Conversation Designer, VIRVIE is responsible for designing automated responses to incoming consumer service questions for the North American market.

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PHILIPS DIGITAL INNOVATIONS AND CONNECTED APPS, 2016

Through an internal role at Philips as Mobile App specialist, VIRVIE was involved in many of the Digital Innovations that resulted in new Philips Apps and Connected devices.

Examples are the Grooming App, the Airfryer App and the Sonicare for Kids App and Connected Toothbrush.

In addition VIRVIE helped setup the Digital Marketing of these propositions, including App Store Optimisation (ASO) and launch preparation.

Library social activation pilot, 2021

In order to interest more people in library and related content a pilot was conducted where existing popular social media content was linked to books, archives, news and museum content.

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LIBRARY SOCIAL MEDIA TEAM, 2013

After an extended involvement in creating the new web presence for the Dutch libraries online, VIRVIE instigated the creation of a national Social Media team.

This team, which consisted of local librarians, and operated completely remote and web based, handled all interactions on Twitter and Facebook, 7 days a week, from early morning to late at night.

Key factors to its succes were an extensive content strategy and proper tooling for the team members.

NOS-Tour de France liveblog WhatsApp bot, 2020

An experiment was setup where the liveblog was ported to WhatsApp (and other messaging services) and extended with chatbot functionality to get additional information on demand.

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Augmented Reality in a serious game, December 2010

As part of the library innovation project we explored the possibilities of Augmented Reality for extending the library function. This resulted in the 'serious game' called "Expedition Deventer".

The game allows teams of students to explore the past, present and future of the city with the help of library materials. The Augmented Reality component has the unique ability to present photo, video and 3D information in a physical context.

The game won the Dutch Digital Heritage Prize.